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The future is now

27. October 2017

The Schwan-STABILO Group is resolutely driving the transition towards the future.

Global megatrends as a compass: The Schwan-STABILO Group is following a determined  course for the future

Cosmetics, Writing Instruments and Outdoor are investing in  future topics


• Megatrends provide important stimulus  
• Focus on digitalisation, economic power in Asia, transparency and employees  
• 5,000 employees worldwide


Heroldsberg, October 2017. The Schwan-STABILO Group is resolutely driving the transition towards the future. “We have to keep asking ourselves what we can offer the world of tomorrow,” said executive shareholder Sebastian Schwanhäusser at today’s announcement of the balance sheet figures for the 2016/2017 fiscal year (ended 30 June 2017).  The company, now in its fifth generation of family ownership, generated 713.5 million euros total turnover between its three divisions, Cosmetics, Writing Instruments and Outdoor. Cosmetics generated 364.7 million euros (previous year: 364.3 million euros), STABILO achieved 184.4 million euros (previous year: 185.2 million euros) and the Outdoor subgroup contributed 164.2 million euros (previous year: 157.1 million euros).   


Still on target
“Fortunately, we’ve managed to maintain the high turnover levels of the 
previous year in all business areas,” explained Schwan-STABILO Group Managing Director Dr Jörg Karas, “and every division has managed to maintain their leading position despite difficult conditions.” One explanation for the developments in the different fields is the fluctuation of trends, products and individual markets. In the Cosmetics business, the major brands normalised after last year’s boom. In the writing instruments sector, the new creative techniques hand lettering and bullet journaling gained even more fans but failed to reach the hype achieved by last year’s adult coloring trend. The booming passion for hiking in Germany had a positive effect on the Outdoor division.

“We can count on the variety of our company portfolio,” concluded Sebastian Schwanhäusser, but added as a reminder: “Digital transformation in all its forms, even more pronounced individualisation of society and Asia as a growth market are still gaining momentum. That’s why the only way to guarantee our progress is by cultivating promising fields at an early stage.”


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